Goss

Bet Like The Universe Is Watching.

At Goss, we’re creating a feminine, relatable betting app that’s got the group chat talking. 


Our advertisement copy campaign taps into every girl’s weird little rituals - wearing the same lucky underwear, knocking on wood, or rewatching Gilmore Girls for the 100th time for good energy. Why wouldn’t you apply the same superstition to betting on pop culture?

Digital billboard on a city sidewalk reading 'Waiting until it's 11:11 to check my parlay' in purple text, with a close-up of an eye in the background and a smaller line saying 'Your lucky moment is here, bet now.'
Digital billboard at a bus stop displaying an advertisement with pink text that reads, "GOSS JUDGE MY PARLAY WINS, NOT MY LUCKY LACE UNDIES" and white text at the bottom saying, "Superstition isn’t silly if it works." The bus stop has a bench with tw
Bus stop with a large digital advertisement displaying smiling faces of two women with bold pink text that reads, "GOSS ALL GOOD THINGS COME IN THREES, LIKE MY GOSS PARLAY." Smaller white text below says, "Bet on the drama. Manifest the win." The bus stop has a transparent shelter with a seating area and is located on a paved sidewalk next to greenery and trees.

Not Your Boyfriend’s Bookie

At Goss, we’re delivering in-app content on your favourite celebrities and pop culture. From predicting the next bizarre Kardashian baby name, guessing Taylor Swift’s Eras Tour surprise songs or figuring out which Love Island couple will win, we’re making betting sexy again.

Our copy is delivered to app users in the form of gamified bets that allow consumers to test their knowledge, and be informed on the hottest celebrity tea while standing a chance to win prizes.

Hand holding a smartphone displaying a quiz question about Sabrina's concert wardrobe, featuring an image of Sabrina dressed in a sparkly pink bodysuit with wings.
Two smartphones displaying trivia quiz questions about celebrity photos, with Kylie Jenner and Timothée Chalamet in the photos.
Two smartphones displaying quiz questions featuring women in various settings, with multiple choice answers against a purple background.
A person holding a smartphone displaying a quiz app with questions about the TV show Housewife, against a purple background.
Collection of iPhone screens showing various social media, quiz, and entertainment app interfaces with images of people, text, and icons.